Custom tracking
medeConnect has over 10 years experience in tracking studies involving physicians, nurses and pharmacists.
Solutions
Tracking studies are designed to address Stage 4 of the Brand/ product planning cycle
Tracking helps monitor the performance of the brand
Tracking compliments other data sources (sales, IMS etc) to determine whether a brand is on its way to meeting the objectives detailed in the brand plan.
Use medeConnect tracking studies to better inform business intelligence and decision making
Our tracking studies are used to:
- – understand how your (and competitor) activity is impacting on HCP behaviour, enabling you to act on this knowledge
- – directly address your business objectives due to their bespoke design for Pfizer.
Types of tracking medeConnect runs include:
Marcomms tracking
- – recall of marketing activity (reps, edetails, etc) and associated message recall
- – understand how marketing activity is being received by HCPs
- – determine other factors influencing HCPs knowledge and awareness
- – assess the level of product differentiation vs competitors.
Patient record studies
- – capture actual patient treatment and prescribing
- – compliments knowledge around perceived clinical practice.
Case study - pre-launch market understanding
1. Business needs
- – Client has a biologic in a market facing increasing biosimilar competition in addition to rival originator products
- – The brand team needed to measure relative market share in a number of indications, separating out originator and biosimilar products
2. Methodology
- – Online quantitative interviews with relevant specialists
- – Long running tracker showing comparative data over multiple waves
3. Actionable outcomes
- – Generated key market share data on an ongoing basis
- – Depicted brand progress in separate indications