GP omnibus

GP omnibus

A monthly online questionnaire, made of multiple customer questions, checking GP opinion in a cost effective controlled environment.

A sample of 1,000 regionally representative GPs completing a monthly questionnaire conducted in line with MRS and BHBIA guidelines.

All respondents will be currently practising UK GPs from GP Registrar, GP Partner/ Principals and Non-Principal GP who are members of the GMC.

Why use the GP omnibus?

Flexibility of approach

  • Per question cost
  • Multiple client buy-in = economies of scale for all
  • Opportunity to track GP perceptions over time through commissioning multiple waves

Quality of sample

  • Regular validation with all members against General Medical Council (GMC) number means you are assured that all respondents are practicing doctors

Speed of fieldwork

  • Clients are able to make business decisions within a timescale normally associated with 200 GPs rather than 1,000 giving a much stronger validation to decision making


  • medeConnect has been running its GP omnibus for over a decade and has many repeat clients including pharmaceutical companies, charities and advocacy groups
  • Skilled team of market researchers and operations staff

Case studies - GP omnibus

A pharma company used the omnibus to measure the level of cryotherapy usage in CCGs and health boards across the UK

A charity used the omnibus to measure the success of an awareness campaign around bowel cancer. We were able to supplement this with a regional boost in NW England

A pharma company used the omnibus to track the number of GPs seeing reps in a particular therapy area (4 waves a year)

A charity used the omnibus to collect data for a press release around its specialist area. The press release was picked up by leading media outlets including the BBC and national newspapers

Schedule 2021


Question submission deadline

Reports ready 


Thursday 07 Jan

Thursday 28 Jan


Thursday 04 Feb

Thursday 25 Feb


Thursday 04 Mar

Thursday 25 Mar


Thursday 08 Apr

Thursday 29 Apr


Thursday 06 May

Thursday 27 May


Thursday 03 Jun

Thursday 24 Jun


Thursday 08 Jul

Thursday 29 Jul


Thursday 05 Aug

Thursday 26 Aug


Thursday 09 Sep

Thursday 30 Sep


Thursday 07 Oct

Thursday 28 Oct


Thursday 04 Nov

Thursday 25 Nov


Thursday 02 Dec

Thursday 30 Dec