Solutions

Primary research

Primary research

medeConnect undertake custom primary healthcare research working with our clients to develop the best solutions to their business objectives.

We have a strong portfolio of techniques
to meet the market's needs

  • Omnibus
  • Message testing and optimisation
  • Campaign evaluation
  • Market landscaping and segmentation

  • Multichannel and digital consultancy
  • Online and f2f discussion groups
  • Campaign evaluation
  • Online bulletin boards

  • Social media
  • Message and material development
  • KOL mapping
  • Advanced methods

Case study - Pre-launch market understanding

1. Business needs

  • Client was launching into a new therapy area with no clear heritage
  • The brand team needed to understand the key customer group: their training,their world view, their perceptions of other components of multi-disciplinary teams, what makes them tick, their frustrations and rewards

2. Methodology

  • Online bulletin boards with specialists (nine markets)
  • TDIs in markets where bulletin boards inappropriate
  • Native language moderating

3. Actionable outcomes

  • Generated key insights for the brand team about the roles of different specialists in patient management
  • Enabled the brand team to nuance its intended communications to support the brand launch to all sections of the MDT

Case study - Product research

1. Business needs

  • Client needed to identify underlying drivers of antipsychotic medication prescribing in order to identify potential levers to improve market share

2. Methodology

  • Detailed patient record study undertaken with 150 general adult psychiatrists capturing symptomology, comorbidities, co-prescribing for last 5 qualifying patients

3. Actionable outcomes

  • Identified issues that patients on client's product frequently failed to reach target dosing exacerbating perceptions of lack of efficacy
  • Enabled client to target messagingtowards more effective dose titration to strengthen physician affinity through positive outcomes